BAFA Board Members

Sonia Stevenson
BAFA Chair & Artistic Director
St Andrew’s Voices

Sonia Stevenson is Chair of BAFA and Director/Founder of St Andrews Voices Festival. Sonia has undertaken a number of roles within the festival sector, notably as Artistic Director of Lichfield Festival, and the wider arts sector including Promotion Manager at Faber Music, PA to the conductor Esa-Pekka Salonen and Artist Manager at Connaught Artists.

Alexis Paterson
BAFA Vice Chair & Chief Executive
Three Choirs Festival


Alexis joined the BAFA board in November 2017, and became vice-chair in November 2018. She has been the Chief Executive of Three Choirs Festival Association since January 2016, and prior to that spent five years as Cheltenham Music Festival’s Manager. She has also worked as an Education Assistant at the Bournemouth Symphony Orchestra and in a freelance capacity, she has worked as a composer assistant, arranger, researcher, and everything from event manager to first aid support on festivals from Presteigne to Wilderness. Alexis has a PhD in twentieth century music and culture from Cardiff University and has taught on aesthetics and contemporary music at Cardiff and Salford universities. She is currently a trustee of Goldfield Productions, and in her free time plays violin and viola with various local ensembles.

Jack Whitewood
BAFA Treasurer & Festival Director
Ventor Fringe Festival

Martin Dimery
Creative Director
Frome Festival


Martin Dimery is Creative Director of the Frome Festival. Previously he was also Programme Manager at Frome’s large scale music venue, the Cheese and Grain. Martin is also a performer and writer, and has appeared in numerous festivals throughout the UK.

Alison Giles
Festival Producer
Presteigne Festival


After training at the Royal Academy of Music, Alison worked as a musician before going into marketing and fundraising at English National Opera. She became Administrator and then GeneralManager of The Sixteen, where she worked on international and UK touring, and set up the group’s recording label, CORO. After nine happy years Alison moved into freelance work, with the National Youth Choirs of Great Britain and the vocal ensemble Tenebrae.

Alison now works as Festival Producer for Presteigne Festival, and for Brecon Baroque Festival.  She isalso a consultant with Craigmyle Fundraising Consultants.  

Lyndsey Fineran
Literature Festival Programme & Commissions Manager
Cheltenham Festivals

Ashley Morris
General Manager
Newbury Spring Festival


Ashley Morris is General Manager of Newbury Spring Festival. In his role at the Festival he is responsible for all aspects of the organisation and administration of the annual Festival, now in its 41st year. His current responsibilities are wide ranging and include running the Festival office, securing funding and sponsorship for the Festival, producing printed marketing materials, volunteer coordination, and overseeing the production of the 45 Festival events each year.  Ashley has worked in the music industry for his entire professional career. Before the Festival Ashley worked as Manager: Administration & Operations at the International Artist Managers’ Association (IAMA). In his role there he was involved with all aspects of IAMA, including membership matters, but focusing on the financial management of the association, and worked closely alongside the Chief Executive and Board to deliver the annual IAMA Conference.

Co-opted Board Members

Helen Heslop
Concerts & Events Manager
BBC Proms & Radio 3

Belinda Kidd
Festival Consultant & Former Chief Executive at Bath Festivals

Dr Jane Ali-Knight
Director of Edinburgh Institute, Festivals, Events and Tourism
Edinburgh Napier University


Dr Jane Ali-Knight is a Professor in Festival and Event Management at Edinburgh Napier University, Scotland and a Visiting Professor at Curtin University, Australia. She is currently leading and developing the festival and event subject group as well as lecturing at Universities internationally and facilitating training and development in the field.  Her core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. She is currently a board member of BAFA (British Arts and Festivals Association) and is a Fellow of the Higher Education Academy and Royal Society of the Arts.

Holly Lombardo
Managing Director
National Rural Touring Forum


Holly has worked in creative industries at a senior level for over 18 years. She founded the Brighton Fringe in 2004, managing it to become the 3rd largest Arts Fringe Festival in the world. She was also a senior manager at the Edinburgh Fringe Society and Director of an Edinburgh Fringe venue. Holly has worked within some of the UK’s largest international Festivals. In 2007, she pooled her knowledge of the creative sector to found World Fringe Network, which supports over 250 Fringe Festivals across the globe. As well as this Holly has lectured at several Universities on event & business management. She was an Assessor for the Arts Council England and has been an Executive Trustee of the British Arts Festival Association for 8 years.  She was Project Director for Wooden O Theatres working with the lead research and builder of Globe Theatre London. Holly recently left her position as the Artistic Director of Arts & Health charity, Fusion Arts Oxford to take up the lead as Director of the National Rural Touring Forum, which supports professional performance into rural communities.